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????IP evolution is the direction of business development. Marketing without soul will eventually lose its body. As the strongest New Year's greeting in history, movies such as "Wandering Earth", "Flying Life", "King of New Comedy", "Crazy Aliens" have been flourishing at the box office this Spring Festival. While people lament the rise of Chinese movies, the market also laments that the commercialization of IP based on cultural content ushered in spring. Film IP and brand merchants have a natural fit, cross-border marketing has erupted in this spring, such as Suning Easy Buy and "Flying Life" co-launched activities such as "Flying Express Box" and "Flying Elements into Suning Film City"; Bailiang Soul Wine in "Crazy Aliens" has been sold online; Jiang Xiaobai's "Flying Life" limited edition customized expression bottle; full memory of desserts and "Wandering Life"; Earth co-produced a joint meal and handmade peripherals; the latest release of Millet 9, whose internal code name is Combat Angel, co-produced the film Alita. In fact, a commercial Carnival of IP value of the film is being staged in China. You can sing and I will be on the stage. This reveals two trends about commerce: first, business entertainment has become a trend; second, cross-border marketing of IP resources by brand has gradually flourished. The two important reference frames are the gold content of IP value. Others aside, we can only say that the performance of "Wandering Earth" is more eye-catching. While the market is looking forward to the birth of a new box office record, it is also looking forward to the effective transmission of commercial value. Obviously, the popularity of "Wandering Earth" makes its IP more attractive and commercially transformable. Along with suitcases, artworks, alcoholic drinks, toys, beverages and even banking enterprises, they begin to use the "Wandering Earth" as a science fiction IP to create the concept of "science fiction". From the surface, it is marketing, and behind it is the process of industrialization and internationalization of the whole commercialization transformation. Since 2015, "IP marketing" has gradually become a boom, and now it has penetrated into all walks of life and circles. To build a good IP, we need to consider the market trend, which is a necessary condition. Only when we have a certain degree of confidence in the market, can we create IP to open valuable business channels. The combination of IP and market is the key to its transformation, reflecting two problems: first, how to maintain the sustained momentum of IP commercialization in China; second, how to achieve innovative development through IP creation or IP cooperation by brand operators. 11 > 2 This is an age from entertainment to death. The core of entertainment is to release emotions, while performance is to win more attention. It is undeniable that IP-based survival brand has become a popular means for many businesses to carry out multi-marketing communication and expand multi-market by taking advantage of IP resources. A high-quality product IP can not only bring more than expected traffic dividends, but also have the ability to cash in. This requires cooperation to produce fissile commercial value. Liu Xinci, author of Wandering Earth, and Pan Guanhe, CEO of Manji Dessert, argue that "with the increasing diversification of consumption patterns, opening up brand and integrating resources, cross-border marketing is a trend. In this process, the two sides of cooperation with the same values and the same goals will inevitably achieve a win-win result of 11 > 2. It can be said that this value identity represents the mainstream view of brand merchants. IP penetrates into the whole dimension of the new business ecosystem from the form of pan-entertainment, and is deepening into a common strategic approach for different industries, even a brand-new way of business survival. For example, recently, the Sanitary Clothes launched by Taiping Bird, a cross-border joint name of Xicha, further stimulates the consumer demand of fans. New retailing lies in the deconstruction of people's and goods yards. IP cooperation pursues value identification. For traffic, a high-quality IP not only carries its own traffic, but also creates a new traffic platform through cross-platform traffic voice. Cross-border marketing has become the most effective marketing means for many brands, including Internet giants. Tencent defines it as "FUN marketing" methodology: based on the Internet and mobile Internet, with interactive entertainment elements or forms, with emotional resonance as the core clue, with the help of IP packaging means, with the goal of triggering fan effect, the marketing party can efficiently transmit marketing information. Law。Whether you like it or not, cross-border cooperation is increasing value and efficiency, which is also one of the performance of new retail. With the deepening commercialization of super IP, getting rid of homogenei

IP evolution is the direction of business development. Marketing without soul will eventually lose its body. As the strongest New Year' s greeting in history, movies such as " Wandering Earth", " Flying Life", " King of New Comedy", " Crazy Aliens" have been flourishing at the box office this Spring Festival. While people lament the rise of Chinese movies, the market also laments that the commercialization of IP based on cultural content ushered in spring. Film IP and brand merchants have a natural fit, crossborder marketing has erupted in this spring, such as Suning Easy Buy and " Flying Life" colaunched activities such as " Flying Express Box" and " Flying Elements into Suning Film City" Bailiang Soul Wine in " Crazy Aliens" has been sold online Jiang Xiaobai' s " Flying Life" limited edition customized expression bottle full memory of desserts and " Wandering Life" Earth coproduced a joint meal and handmade peripherals the latest release of Millet 9, whose internal code name is Combat Angel, coproduced the film Alita. In fact, a commercial Carnival of IP value of the film is being staged in China. You can sing and I will be on the stage. This reveals two trends about commerce: first, business entertainment has become a trend second, crossborder marketing of IP resources by brand has gradually flourished. The two important reference frames are the gold content of IP value. Others aside, we can only say that the performance of " Wandering Earth" is more eyecatching. While the market is looking forward to the birth of a new box office record, it is also looking forward to the effective transmission of commercial value. Obviously, the popularity of " Wandering Earth" makes its IP more attractive and commercially transformable. Along with suitcases, artworks, alcoholic drinks, toys, beverages and even banking enterprises, they begin to use the " Wandering Earth" as a science fiction IP to create the concept of " science fiction". From the surface, it is marketing, and behind it is the process of industrialization and internationalization of the whole commercialization transformation. Since 2015, " IP marketing" has gradually become a boom, and now it has penetrated into all walks of life and circles. To build a good IP, we need to consider the market trend, which is a necessary condition. Only when we have a certain degree of confidence in the market, can we create IP to open valuable business channels. The combination of IP and market is the key to its transformation, reflecting two problems: first, how to maintain the sustained momentum of IP commercialization in China second, how to achieve innovative development through IP creation or IP cooperation by brand operators. 11 2 This is an age from entertainment to death. The core of entertainment is to release emotions, while performance is to win more attention. It is undeniable that IPbased survival brand has become a popular means for many businesses to carry out multimarketing communication and expand multimarket by taking advantage of IP resources. A highquality product IP can not only bring more than expected traffic dividends, but also have the ability to cash in. This requires cooperation to produce fissile commercial value. Liu Xinci, author of Wandering Earth, and Pan Guanhe, CEO of Manji Dessert, argue that " with the increasing diversification of consumption patterns, opening up brand and integrating resources, crossborder marketing is a trend. In this process, the two sides of cooperation with the same values and the same goals will inevitably achieve a winwin result of 11 2. It can be said that this value identity represents the mainstream view of brand merchants. IP penetrates into the whole dimension of the new business ecosystem from the form of panentertainment, and is deepening into a common strategic approach for different industries, even a brandnew way of business survival. For example, recently, the Sanitary Clothes launched by Taiping Bird, a crossborder joint name of Xicha, further stimulates the consumer demand of fans. New retailing lies in the deconstruction of people' s and goods yards. IP cooperation pursues value identification. For traffic, a highquality IP not only carries its own traffic, but also creates a new traffic platform through crossplatform traffic voice. Crossborder marketing has become the most effective marketing means for many brands, including Internet giants. Tencent defines it as " FUN marketing" methodology: based on the Internet and mobile Internet, with interactive entertainment elements or forms, with emotional resonance as the core clue, with the help of IP packaging means, with the goal of triggering fan effect, the marketing party can efficiently transmit marketing information. Law. Whether you like it or not, crossborder cooperation is increasing value and efficiency, which is also one of the performance of new retail. With the deepening commercialization of super IP, getting rid of homogenei

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世界首位机器人公民索菲亚上海出任英语演讲比赛决赛主考官

????中新网上海9月8日电 (记者 陈静)联合国开发计划署创新大使、世界首位机器人公民索菲亚(Sophia)7日在“未来课堂”青少儿英语演讲活动中担任决赛主考官。

??&nb李维嘉的妻子_杰里米池子资讯网sp;?

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????担任主考官的索菲亚与童年组获奖者合影。 芊烨 摄

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????  据悉,妇女儿童权益保护法_杰里米池子资讯网自2017年以来,伴随着《新一代人工智能发展规划》、《中国教育现代化2035》等各项政策的陆续出台,利用AI技术推动教育行业的智能化发展逐渐成为行业共识。AI考官等的出现,正展示了人工智能在教育领域的最新应用场景。

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????担任主考官的索菲亚与少年组获奖者合影。 芊烨 摄

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????  类人机器人索菲亚,是历史上首个获得公民身份的一台机器人。索菲亚看起来就像人类女性,拥有橡胶皮肤,能够表现出超过60多种面部表情。索菲亚“大脑”中的计算机算法能够识别面部,并与人进行眼神接触。

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????  经过此前的线上预选赛、线下复赛和冠军赛三轮角逐,在体育学院排名_杰里米池子资讯网索菲亚的见证下,来自上海和南昌的吴懿轩、姚知成分获童年组和少年组的第一名。

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广州车牌拍卖_杰里米池子资讯网;??  当日,记者看到,冠军赛的主考官由AI机器人索菲亚担任,她为童年组和少年组各出一个演讲题目。参赛小中考成绩查询_杰里米池子资讯网者根据主题即兴发挥。在点评环节,索菲亚毫不吝啬地表达对参赛选手的赞赏:“地道的发音,流利的表达,灵活的肢体语言应用,你们就是真正的演讲大师”。

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????  当天,索菲亚的出场引发了参赛者的好奇心。他们也向这位机器人公民提出了不同的问题:“你有男朋友吗?”“你有我聪明吗?”(完)

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